Build Ecommerce Website: April 2015

Wednesday, April 15, 2015

5 big reasons to build eCommerce website that is mobile responsive

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These days mobile phones and tablets are being used at an increasing rate, pushing merchants to build an eCommerce website with the best eCommerce platform so that they get a website that is mobile responsive.

Mobile responsive websites are websites that are crafted for a wide range of devices from desktops to mobile phones and tablets. These websites auto adjust to the viewer's screen for optimal viewing by recognizing the device being used. It automatically delivers customers the content they want hassle free.

Before You Say NO To A Responsive Site, Go Through This:-

1) Increased Mobile Usage

With most of the people sticking to the their mobile phones, the online users have increased exponentially. Studies have shown that more than 20% of the searches are being done on mobile as mobile usage has taken over desktop usage now. So you should be all prepared to build eCommerce websites for your online store with the best eCommerce platform.

2) Increased Conversion Rates

Mcommerce is over taking eCommerce as people these days have a busy schedule, so they shop on the go. These days shopping has become more of a leisure activity and people are not bound by geographical boundaries, so they shop while they travel as it saves time and energy. If you build eCommerce website that is not mobile responsive, your customers won't be able to navigate properly through your website, and your conversion rates will be low. So increase your conversion rates with a mobile responsive website.

3) Increased Customer Satisfaction

Your customers don’t have to continuously zoom and shrink images on their screen, the site will automatically adjust to their screen giving a better user experience. A positive experience results in more purchases and positive word of mouth. If your customers have a bad experience, they will surely never visit your eCommerce website again. Moreover better experiences result in increased customer satisfaction and retention. So one of the ways to increase customer satisfaction is to build ecommerce website that is responsive.

4) Cut Increased Competition

You can easily lose your customers to the competition as your competitors are just a click away. If your ecommerce website is not mobile responsive, your customers will go to sites that are responding better and have increased usability. There are chances that your competitors are not using mobile responsive sites, so take advantage and grab the market. Build eCommerce website that is mobile responsive to retain your customers and stay ahead in competition.

5) Increased SEO Ranking

Mobile friendly search engines like Google and Yahoo rank mobile responsive sites higher than sites that are unresponsive. Also, you save energy by running only one SEO campaign if you build ecommerce website that is mobile responsive, as the content is same everywhere. It will make your customers as well as employees happy.

So with all these reasons to build ecommerce website that is mobile friendly, make sure your website doesn’t take long loading times. Choose the best ecommerce platform when you create online store for increased sales and revenue.

Tuesday, April 14, 2015

Why should you create online store that uses Google analytics

You might have come across the word, Google Analytics a number of times while selecting your eCommerce website builder, ever wondered what it is? Well google analytics are the most widely used analytical services on the internet. This service is provided for free by google and helps in tracking and reporting traffic to a particular website. It provides a deep understanding about the visitor activities on your website with their geographical location. Need reasons why you should create online store with the best eCommerce platform, that provides Google Analytics reports?, here are some of them.

Top 5 reasons for you to choose an eCommerce website builder with Google analytics:-

1) Know conversion channels

The traffic reports generated by google analytics give you a clear understanding about the volume of traffic on your website. It further tells you about the conversion rates by each channel, you are using. This is one of the best way to see how people are getting towards your eCommercewebsite. To know the source of traffic and conversion channels is important after you create online store.

2) Know your performance

I am sure you want to track your performance after you create online store.Well, the custom report provided by Google Analytics gives you page wise report of the performance of your eCommerce website.This service uses various engagement metric tools to give you a detailed report of how effective your page is.

3) Know your social sharing

You have increased the social visibility of your online store and you expect results out of it, yes you should. But at the same time, you should know the profile of visitors that are engaged in social media after you create online store. Google analytics offers a four tab custom report analysis, that shows how pages are being shared over internet on major sites. It also tells you what content is effective where, so that you can promote your eCommerce website effectively.

4) Know your problems

If you are involved in the continuous endeavors of reducing your website problems after you create an online store, then Google analytics are your thing. This service helps you to check and solve the problems of your website like long page loading timings. You can also compare the load time to bounce rate of each page and compare it with an average site. Google analytics also provides you with reports on internal inbound links and bad internal links and helps you solve them.

5) Know your conversions

You can analyze your paid search performance after you create online store. This is done by the PPC campaign goal performance report of Google analytics. You can check your goal conversions from all search engines or filter for specific search engines.

Sunday, April 12, 2015

Going To Build Ecommerce Website? Watch Out For These Deadly Mistakes!

Planning to build ecommerce website, get one that inspires and attracts customers. The basic aim for any ecommerce website is to get more visitors, turn them into customers and generate sales. This might seem an easy process, but actually it’s not. The reason is the mistakes being made in the construction of website. These mistakes can make or break sales, but the good thing is that these mistakes can be avoided easily with just a little more careful planning.

So, Here Are Some Mistakes That Have To Be Avoided For Better Customer Experience

1) Poor Website Design

What if your ecommerce website is getting ignored by customers, because of poor design of your website? Well, designing your website perfectly is important as it gives the impression about your company. It has been seen that customers get more attracted to well designed and better looking stores. The ecommerce software you choose should offer you many website designs and templates that can be easily customized as per your business needs. So, take some time out and build ecommerce website that looks great.

2) Lack Of Product Information

There have been instances where the customer drops a product just because the information they needed was incomplete? Well, don’t let your customers feel that way. When you build eCommerce website, be clear about the product features and provide all the information they need like size, material, weight and color. This is important as your customers don’t touch or feel the product, they see only the images read it description. If the product comes out to be different as described on the website, then it might hamper your online reputation.

3) Poor Customer Service

It is always important to build a strong customer relationship. You can easily build the same by acting proactively on your customer’s problem. Poor customer service can leave a bad impact on the customers. Unresponsive chats and unattended phone calls can lead to cart abandonment, as customers want to enquire but they cannot. So, when you build ecommerce website, you should provide a proper contact page or even live chat so that your customer can contact you at once. Don’t forget to respond to these mediums immediately.

4) No Product Filters

Your customers are smart enough because they know what they want to buy. All you need to do is to assist them. Your ecommerce website should have smart filters which allow your customer to narrow their search and save time. These smart filters, offered by the best ecommerce platforms, search according to specifications like gender, price, color, age group, size, etc. So, build ecommerce website with a smart product filter for a seamless customer experience.

5) Confusing Checkout Process

Your customers have reached to a stage where they are ready to hand over their credit details to you, so try to keep the process simple, short and secure. Long and complex processes force customers to abandon the cart and leave your ecommerce website without purchasing anything. Remove every other thing that makes the process confusing.

6) Need Login To Order

Forced logins lead to cart abandonments. If your customers want to check out as a guest, let them do it. Your main aim is to get orders, so remove this obstacle when you build ecommerce website.

7) Improper Images

Tiny images on your ecommerce website may lose you customers. Your customers don’t touch or feel the product, so ensure that there are a number of product images with proper size. Click images in a number of dimensions so that customers see the product properly. You can also hire a professional photographer for this purpose when you build ecommerce website.

8) Shopping Cart Poorly Designed

Your shopping cart should allow your customers to add multiple products and revise what they want to buy and what not. Your cart should be designed by your ecommerce website builder in a way that it returns the customers back to the shopping page. The cart should also show all the shipping charges before your customer checks out.

9) Less Payment Options

Offer your customers a number of ways to make payments. Build ecommerce website which is integrated with a number of payment gateways. Enable your customers to pay through credit card, debit card and cash on delivery to increase sales.

10) Excluding Related Products

Group similar or related products together when you build ecommerce website. This will help your customers to find whatever they need. It also results in cross selling and increased sales.

So, before you get started and build ecommerce website, make sure you avoid these mistakes. Even if you have made these mistakes, correct them soon.

Wednesday, April 8, 2015

What to Do Just After You Build Ecommerce Website

Your website is the first impression you give to your visitors, it should be such that your visitors at once get converted into customers. Therefore, your primary focus should be on how to build ecommerce website that is error-free and informational.

There are many entrepreneurs who make a deadly mistake of developing their marketing strategy even before their website is ready. However, even after you are done with your online store, there are few (read important) steps which you should take care of before you actually except visitors and customers.

How to Make Sure that Your Visitors Don’t Ignore Your Website?

1) Keep Your Website Ready For On-Page

You need to optimize your website for on-page as it affects your rank on popular search engines. Firstly, you need to do keyword research which will be apt for your online business. Then, you should write content surrounding that. Do take care of keyword placement and density.

After that, you need a proper Page title, Meta description, URL structure and image SEO so that Google crawlers can index your website for better ranking. A proper internal linking among pages of your ecommerce website is important to make every page relevant. Hence, you need to start a bit of SEO marketing, even during you build ecommerce website.

2) Check For Website Errors

After you build ecommerce website, you should ensure it is error free. Any improper information about the company, broken links, spelling mistakes, wrong links or any wrong page description should be corrected. Make sure that your expose your visitors to relevant and truthful information. The images you have put on your website should not be misleading.

3) Check Your Website Speed

The best ecommerce platform will help you build ecommerce website that has less loading time. Faster loading times ensure your customers don’t switch to other sites. Don’t upload heavy images after you create an online store and in case some page is taking time to load, take help from developer to compress image or page size.

4) Submit Sitemap And Robot.Txt File.

Submit sitemap after you build ecommerce website, if you want your ecommerce website to rank good. Sitemap is a document that helps search engines to index your website. This document contains all the URLs that you want any search engine to index. Robot.txt helps the search engines to know which pages to index and which not to. This file is important for your ecommerce website’s SEO and privacy.

5) Submit Store Details For Local SEO

Local SEO makes your store visible for local searches. It helps you to score more after you build ecommerce website, as the details of your store comes on Google. Your customers will be able to locate you easily and contact you. You should provide complete and correct contact information and physical address of your offline store so that your customers can reach you easily. This is possible through local search engine optimization.

6) Market Your Ecommerce Website

After your ecommerce software is ready, start marketing it to get your first sale. You can do this by sending emails to a list of potential customers, or by sending SMS. The best ecommerce platform will have apps for sending bulk emails or SMS’s. You can also use social media for marketing after you create online store by creating fan pages and adding influencers.

With all these steps to be followed, after you build an ecommerce website with the best ecommerce platform, your website will earn good points among search engines and traffic will be directed towards it.

Wednesday, April 1, 2015

Ready to Build an Ecommerce Website? Read This to Plan Your Store Smartly.

All ready to build an eCommerce website? Well, have you planned the things smartly? If not, then start planning each step carefully. Although these days advanced technology and computer software is making it easy to create an online store, but still right planning and execution is important. Many ecommerce website builders create an online store for free for their clients, but you as a client should have a clear idea of what you want and how.

Here are some aspects that are crucial to consider

1) Plan The Website

Before you choose an ecommerce website builder, it is important for you to plan the design, content and layout of your ecommerce website. Know your target customers and then design your website according to that particular customer demographic. You should also plan what you want to do after you build an ecommerce website, do you want to sell goods, services, provide information or create a forum. Plan about the various costs involved to build an ecommerce website and understand the different tools to build an ecommerce website. You should also check different ecommerce website builders that offer free store.

2) Plan About Services

Deciding about the various goods and services you want to offer is important. You should have a clear idea what you want to sell and to whom. You will have to decide about the display and categories of your products. Decide about the various shipping as well as return policies and procedures. Streamline various processes like payment handling, shopping cart, etc. To add a personal touch to your website after you create an online store, try to keep toll free phone services.

3) Build An Ecommerce Website

After your planning is done and you are all ready create an online store, choose an ecommerce website builder that offers all the services you need at a very low cost. Select an ecommerce software that enables you to choose from a number of design templates. The templates you choose should be mobile responsive, such themes auto adjust to the viewer’s screen for better navigation. You should choose an ecommerce software that offers low shipping charges. This can be done by choosing ecommerce website builder that is integrated with the best courier services in India. Ensure that your website is SSL certified, it is important to build customer trust. An ecommerce website builder with secure payment gateway is always preferred by customers. The way to build an ecommerce website, is to seamlessly combine 3^rd party tools, backend applications and many other components to make the user experience better.

4) Launch your website

Before going live, and launching your website, revise all the aspects of planning and construction to make sure you have avoided all mistakes and create a functional ecommerce website. View the website as a visitor to check if the navigation is easy and customer friendly. Ensure your content, design and structure is up to the mark. Launch your website once everything is perfect. After you have launched your website, spread word of mouth to your social circle, advertise your ecommerce website and do social media marketing. You can also send e-mails to your prospect customers and give discounts and offers to them.

By following a better way of planning, you can expect a better conversion rate. Your ecommerce software should make sure that you gain more customers as well as retain earlier ones. Along with all this, always keep a scope for improvement, growth and expansion.