Build Ecommerce Website: February 2015

Wednesday, February 25, 2015

HOW TO PROMOTE YOUR ONLINE STORE USING E-COMMERCE WEBSITE BUILDER

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Start selling online in just 5 mins with Kartrocket online seller app. This app empowers you to create your own online store for free and choose a template for your online store. You can further customize the look of your online store. Download the App Today.

You have to be creative while promoting your online store. Promotion these days are basically a combination of traditional and creative means. It includes many techniques like email marketing, direct mails, search engine optimization, cost per click, establishing brand recognition, building related links and social media marketing. New ways of reaching out to potential customers are continuously being discovered and tested.

The biggest benefit of promoting through ecommerce website builder is that online marketing costs are less than print advertising costs. In lesser money, it helps to build positive customer relations and brand image. The cost of running an e-commerce campaign is also less.

Means of Marketing That You Need In Your Ecommerce Website Builder

1) Email Marketing

Who does not have an email ID or read mails. If you want your brand to enter straight to your customer, then email marketing is a great way. It is basically sending a commercial message to a number of people who are usually potential customers or current customers. These are sent with the purpose of enhancing brand image, encourage customer loyalty, enhancing relationships with merchants, to get new customers or to convince old customers for purchases or merely for advertising. Email marketing is significantly cheaper and faster than traditional means of marketing.

2) Search Engine Optimization

IF you want to increase your traffic by spending minimum money, then SEO is the way to do this. SEO or Search engine optimization is the process that increases the visibility of a website or any web page. It helps to enhance the ranking on search results when a particular keyword is searched. SEO strategy considers how people search, what they search and who target audience are. This helps in optimizing the website which may need even editing the content and increasing relevance to specific keywords. To make your ecommerce website SEO friendly, you need an ecommerce website builder which has SEO themes and apps to get your online store optimized for search engines.

3) Social Media Marketing

Social media marketing involves driving attention or focus of readers so that they share it on social media. It is done to increase website traffic and to spread electronic word of mouth. This means many people talking about a product, service, brand or even an event. It helps in creating your brand image. The basic strategies used in social media marketing are passive approach, which uses blogs, content communities and forums as platforms for marketing purposes. The other strategy used is active strategy where customers are directly connected to enhance public relations, handle queries, direct marketing, or even just for communication.

If you are able to master these 3 marketing strategies, visitors will surely come rolling on your website. If you have experience any other strategy way better than this or have any other tactic to be followed, do leave your comments for the same.

Monday, February 23, 2015

How To Build Ecommerce Website That Gets Maximum Sales?

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Getting into ecommerce has become a cakewalk today. With so many ecommerce website builder around, it is easier to build ecommerce website and sell products online. However, this is not it. However, your work is not limited to just creating a website. There are much more than that. While venturing into ecommerce, you need to take care of other aspects and constantly try improving your user's experience.

Ecommerce Website Builder

With the ever-increasing popularity of ecommerce business, its competition has also increased deliberately. The hurdles to build ecommerce website that serves both customer and your business has increased. Now, you need to do something different, either in terms of website design, products, marketing, etc. so that your online business can stand out. So, how to make sure that you create a successful online store using an online ecommerce website builder. Let's check out the basic do's and don'ts of starting an online business.

1) Try Your Product Yourself

Obviously, you won't want to enter ecommerce with a faulty product. Many ecommerce entrepreneurs find it really hard to accept the fact that their store is at fault. Therefore, before you build ecommerce website, make sure that you try your products yourself.

2) Research Before You Go

Along with testing your product yourself, make sure that you also do a research of the ecommerce market in which you will be entering. Check what's going on in and around the market. Keep an eye on latest marketing strategies that has been followed by your competitors. Then, look for an ecommerce website builder which has all these features or even more.

3) Focus On Marketing

Most of the people have this misconception that if they build ecommerce website with the best prices and amazing storefront, the sales will keep coming. However, this is not the case. You need to put some effort (& money) on your store promotion. Use social media channels, paid advertising. Use an ecommerce website builder to spread the word so that your target audience visit your site and buy products.

4) Don't Try To Be Jack Of All Trades

Atleast, not in the initial stage. Even if you have big bucks to spend, make sure that you don't indulge into everything. Start small, either for product catalogs or marketing tactics. Take your time to research and decide on what to do first and try it for some time until you bear the results.

5) Don't Overcomplicate Your Website

One of the common business killers is complicating your ecommerce website. On the lines of becoming creative or different, many ecommerce entrepreneurs include each and everything on their website and makes it super complicated. Make sure that your website is a breeze for your visitors. Also, ensure that the check out is seamless. A complicated check out may lead to many abandoned carts. For this, build ecommerce website on an ecommerce website builder which offer you multiple checkout choice.

Monday, February 16, 2015

Things to Remember Before You Build Ecommerce Website

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Getting started with your ecommerce website? Check out basic things which you need to remember before you build ecommerce website using an online store builder.

Things to Remember Before You Build Ecommerce Website

Gone are the days when business expansion just meant multiplying your stores to different area or state. Today, all you need is to build ecommerce website and you can easily expand your business and attract more potential customers. To make this task easier, there are various online store builder available which offer you amazing services to setup your online business without any halt.

Even these store builders have made ecommerce website creation an easier task, but that does not mean that it is the only thing to do. Before you venture into the online business, there are some of the essential things which you cannot afford to miss. Here is the list of such things which is important to remember for any ecommerce "wanna-be" entrepreneurs:

1) Domain Name:

To build ecommerce website, you need a domain name which is also known as URL. This will be your web address or web identification. Make sure you choose a domain name which highlights your brand or atleast the nature of your online business. Keep it simple and memorable.

2) Mobile Ready Store:

Even you have a great presence on the web but your website is not mobile friendly, then you are losing a big potential customer. Make sure that you choose an online store builder which offers mobile responsive themes to build ecommerce website. In addition, you can go for mobile app to get more customers.

3) Prepare Product Catalog:

Right from product images to its descriptions, make sure you prepare your product catalog carefully. Choose high quality images for your products. Also, make sure that you write descriptions that describe your products clearly.

4) Marketing:

To drive sales and traffic, you need to promote your store and product to various channels. Plan your marketing strategy and use the best tools, available on your online store builder, to build ecommerce website and spread the word to maximum people possible.

5) Website Personalization:

Why You Should Build Ecommerce Website On Ecommerce Software?

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With so many options available to build ecommerce website, it is important that you choose the best alternative that matches your business needs and budget. Check out why ecommerce software preferred over other online store builder to sell online.

Why You Should Build Ecommerce Website On Ecommerce Software

With the ever increasing competition in the field of e-tailers, it has become really essential to build ecommerce website. However, for some business, especially startups, it is really difficult to choose the best online store builder to develop your website and start your online business.

For startup business, who don’t want to break their piggy bank, can go for ecommerce software that renders many extra benefits. They make your web presence more attractive and compelling with little work done. Want to know more? Check out the following points to know why eCommerce software is the best way to build ecommerce website and sell online.

Better Marketing Opportunities

One of the most important factors that ecommerce software renders more than any other online store builder is that it caters the best marketing and promotional opportunities. Many such ecommerce software has inbuilt SEO tools that will automatically generate search engine friendly tags, URLS, etc. to rank your store among the most popular search engines.

Build Ecommerce Website In Low Cost

To build ecommerce website in such a way that it render maximum benefits is that you design it in the most attractive way. Ecommerce software has inbuilt and professionally designed templates to improve your branding without the need of web designers.

Get More Traffic

Choose ecommerce software as your online store builder and boost sales by driving more traffic towards your ecommerce website. Also, you can offer a user-friendly interface so that they can easily find what they are searching.

Get Useful Add-On Features

Some of the ecommerce software offers many inbuilt or third party apps to add other features on your store. These complimentary apps can help you manage your online store and drew more traffic towards your ecommerce website. Also, you can enhance your sales through up-sell and cross programs.

Better Online Store Management

With the help of this online store builder, you get better prospects to analyze visiting and purchasing patterns. It helps you understand the key source that is driving your business. Also, you can get insights of the latest trends or factors that have influenced customer’s behavior, so that you can plan your future strategies accordingly.

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Why Build Ecommerce Website On SaaS Based Platform?

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Wondering which online store builder is the best option to build ecommerce website? Know more about SaaS based ecommerce platform and the benefits it yields to SMBs

Ecommerce industry has seen a huge popularity in recent times. This is the reason that more and more entrepreneurs are heading towards e-tailing and want to build ecommerce website. To complete this task easy, they look for the best options available for online store builder to create their online store in the best prices.

Build Ecommerce Website

One such option is SaaS based ecommerce platform that is still very new to Indian ecommerce industry. However, it provides many advantages to small and medium entrepreneurs. Before, we list down the benefits that this online store builder render to its user, first let’s know what exactly SaaS based ecommerce platform is.

SaaS or Software as a service is a relatively new way to build ecommerce website, especially in India. Through this, you offer an ecommerce platform or software over the internet. With this, you don’t need to install or maintain specific software, saving time and money for highly technical software or hardware management. This platform can be extremely beneficial for many SMB’s because of the following advantages:

1) Focus On Selling Than Rectifying Technical Problems

With SaaS based ecommerce platform, you don’t need to worry about any kind of technical difficulties as the platform provider will take care of that. With this ease, you can easily build ecommerce website on SaaS based online store builder and completely focus on selling and retailing.

2) Build Ecommerce Website In Lowest Cost

Since, you don’t have to create any physical store or manage upfront. Also, all SaaS based online store builder offer monthly or yearly subscription plans, thus saving the high initial cost of licensing or building IT infrastructure. Since, you work on the cloud, a huge amount is also saved for data storage.

3) Free and Automatic Updates

With licensed software, you need to update your software on regular basis. But, with SaaS based online store builder, you can build ecommerce website and get automatic updates absolutely free.

4) Seamless Integration

Whether it comes to logistics, payment gateway or any third party application, integrating these features is extremely easy. To build ecommerce website that instantly connects to the clients, the software provider will integrate these easily.

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Must Have Features In Your Online Store Builder

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Are you heading towards building an online store, but has no clue about how to build ecommerce website? Switch to online store builder and check out the essential features to watch out for.

Switching to online store rather than a physical store renders more benefits. If you build ecommerce website on an online platform, you save a lot of money like setup cost, rent, staff salary, order processing cost and many more. Also, online store helps your customer to reach you 24/7, in and around the globe. Also, you can receive payment quickly and securely through online transactions.

But, before you switch to create an online store, make sure that you well-define and categorize your products so that your customers are able to search and find their desired products easily. Beware that your online store does not disappoint your visitor and damage your reputation. To make sure that this does not happen, you can build ecommerce website through an online store builder. However, there are some must have features that should be a part of your chosen online store builder.

Online Store Builder

Professional Website Designs

Your store’s design is the first thing that appeals to your visitors. Make sure that your online store builder has ample designs to match your business needs. If the pre-designed templates can be customized, it will be an added advantage.

User-Friendly Navigation And Categorization

If you are going to build ecommerce website, firstly pay attention on the navigation and categorization of your website. Choose online store builder that offers easy navigation so that the visitors can easily get what they want. Integrate easy product finder function so that the customer can search for products according to size, price, color or style.

Strong Back-End

While you are in the process of creating your online store, make sure that you also have a powerful back-end for easy management. If you are unable to handle your inventory, running an online store can be a difficult task.

Easy and Secured Payment Process

This is the most important feature that every visitor or merchant looks for in any online store builder. Make sure that you build ecommerce website that has secured payment process using security firewalls, encryption techniques. Also, make sure that you have various payment options available like COD, card acceptance, net banking and many more for the convenience of your customers.

Low Cost Shipping Options

High shipping cost can be a big drawback for your online store. Make sure that you choose ecommerce software that offers you an automated shipping solution so that you can provide low cost or free shipping options to your customers. This will surely enhance your store and brand value.