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You have
to be creative while promoting your online store. Promotion these days are
basically a combination of traditional and creative means. It includes many
techniques like email marketing, direct mails, search engine optimization, cost
per click, establishing brand recognition, building related links and social
media marketing. New ways of reaching out to potential customers are
continuously being discovered and tested.
Start selling online in just 5 mins with Kartrocket online seller app. This app empowers you to create your own online store for free and choose a template for your online store. You can further customize the look of your online store. Download the App Today.
The
biggest benefit of promoting through ecommerce website builder is that online
marketing costs are less than print advertising costs. In lesser money, it
helps to build positive customer relations and brand image. The cost of running
an e-commerce campaign is also less.
Means
of Marketing That You Need In Your Ecommerce Website Builder
1) Email
Marketing
Who does
not have an email ID or read mails. If you want your brand to enter straight to
your customer, then email marketing is a great way. It is basically sending a
commercial message to a number of people who are usually potential customers or
current customers. These are sent with the purpose of enhancing brand image,
encourage customer loyalty, enhancing relationships with merchants, to get new
customers or to convince old customers for purchases or merely for advertising.
Email marketing is significantly cheaper and faster than traditional means of
marketing.
2)
Search Engine Optimization
IF you
want to increase your traffic by spending minimum money, then SEO is the way to
do this. SEO or Search engine optimization is the process that increases the
visibility of a website or any web page. It helps to enhance the ranking on
search results when a particular keyword is searched. SEO strategy considers how
people search, what they search and who target audience are. This helps in
optimizing the website which may need even editing the content and increasing
relevance to specific keywords. To make your ecommerce website SEO friendly,
you need an ecommerce website builder which has SEO themes and apps to get your
online store optimized for search engines.
3) Social
Media Marketing
Social
media marketing involves driving attention or focus of readers so that they
share it on social media. It is done to increase website traffic and to spread
electronic word of mouth. This means many people talking about a product,
service, brand or even an event. It helps in creating your brand image. The
basic strategies used in social media marketing are passive approach, which
uses blogs, content communities and forums as platforms for marketing purposes.
The other strategy used is active strategy where customers are directly
connected to enhance public relations, handle queries, direct marketing, or
even just for communication.
If you
are able to master these 3 marketing strategies, visitors will surely come
rolling on your website. If you have experience any other strategy way better
than this or have any other tactic to be followed, do leave your comments for
the same.
a website can never shoot your online sales. A website requires plenty of features which will attract a user and finally take him till the bottom of the page and make him to click the “buy” button. online store website builder
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