Build Ecommerce Website: 10 QUESTIONS TO ASK BEFORE YOU CREATE AN ONLINE STORE

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If you are doing good offline, there are chances that you are missing the opportunity to generate revenue online. With the growth of eCommerce at a rate of 460% since 2009, it is expected to grow with the same zeal.

Are you ready to reap your online sales? It may seem impossible or difficult for small businesses or start ups to create an online store. This is because of lack of finance, staff, time and experience. The various eCommerce software solutions in India can help you build eCommerce website that is manageable and economical. The best eCommerce platform maintains and markets your online store.

Here are some questions you must ask, when you create online store:-

1) How to start?

The first question you would be facing is, how should I start? With very less knowledge about coding, hosting and maintenance, how will things work? Don’t worry. Build eCommerce website with the best eCommerce platform in India. These eCommerce website builders create an online store for free. They code, host and maintain your eCommerce website. The eCommerce software solutions in India, help you to design the layout and design of your online store. You just have to choose a template design. These platforms also offer you uploading products, set up shopping carts, accept orders, and secure payment gateways.

2) How to customize?

In case you already have an online store, your website should reflect your current look. Your logos and color schemes should be in tune with your online store. If you don’t have an eCommerce website, then after you create online store, choose colors and logos that go with your online store needs. The eCommerce software provided by eCommerce website builder, has templates that contain inbuilt themes. So you need no or little technical knowledge to upload your logo, images or change background color.

3) Which payment systems to use?

Many online shoppers prefer to pay with their own credit card, when they shop online, rather than using any 3^rd party processor. So, you will have to obtain a merchant account with each credit card company and with major payment processors. If you create online store with the best eCommerce platform, you will get integrated payment gateways, free of cost.

4) How to handle customer services?

To handle customers and respond immediately is important, because switching costs are less. So connect with your customers in real time. The live chat feature provided by an eCommerce website builder, helps you interact with your customers in real time, respond to their queries and turn them into loyal. It also helps in collecting feedback and spreading positive word of mouth.

5) How to deal with shipping costs?

Shipping costs are a major concern, as shipping is the backbone of an online store. At times customer’s abandon their shopping carts because of high shipping costs. Choose an eCommerce website builder, which is pre integrated with best courier services in India. This will allow you to minimize your shipping costs and increase your profits. Some of the best courier services in India are FedEx, Bluedart, Delhivery, Firstflight. These courier services ensure on time and safe delivery. To beat the competition, you should offer free shipping on orders above a specific amount.

6) How to create product images and descriptions?

Since your customer’s don’t touch your products, so you need a clear product image and a crisp description to woo your customers. There should be several images of each product, in various dimensions. The description should be short and rich. It should contain all the important and relevant information about the product. There are eCommerce website builders that offer professional services for product shoots.

7) How to stay socially connected?

To boost the confidence of your customers, in your store, give them the ability to view, comment and rate your products. Social media shares lead to more sales. Many eCommerce software solutions in India offer your customers the ability to share your products on Facebook. It increases fan following and creates brand awareness.

8) How to attract shoppers?

After you create online store, make people aware of your store, both online and offline. Put the link of your online store on every medium for advertising, you are using. Create accounts on social media sites like Facebook, LinkedIn and pinterest and update it continuously. Create deals and discounts to attract more traffic to your website.

9) How to handle returns?

The endeavor is to minimize returns. But then every online store has to deal with product returns. Choose an eCommerce website builder that has inbuilt tools for handling returns. The courier services in India help to return merchandise. The best eCommerce platform has tools for replacing merchandise, refund money and send e-mails to customers informing about the status of their returns.

10) How to track success?

You should continuously track the performance of your store. This will help you to know the weak points and strengths. The use of Google analytic and other reporting tools help you to know how many people are visiting your store. It will help you know when they visit, how often they visit, and where they live. You can also know the websites that’s direct traffic to your website, and the products that are mostly viewed or purchased.

These are the most encountered questions. If you still have any doubts, feel free to call us at +91-9015644441

Build Ecommerce Website

Tuesday, March 17, 2015

10 QUESTIONS TO ASK BEFORE YOU CREATE AN ONLINE STORE

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