Build Ecommerce Website: Ecommerce Software

Showing posts with label Ecommerce Software. Show all posts

Sunday, April 12, 2015

Going To Build Ecommerce Website? Watch Out For These Deadly Mistakes!

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Planning to build ecommerce website, get one that inspires and attracts customers. The basic aim for any ecommerce website is to get more visitors, turn them into customers and generate sales. This might seem an easy process, but actually it’s not. The reason is the mistakes being made in the construction of website. These mistakes can make or break sales, but the good thing is that these mistakes can be avoided easily with just a little more careful planning.

So, Here Are Some Mistakes That Have To Be Avoided For Better Customer Experience

1) Poor Website Design

What if your ecommerce website is getting ignored by customers, because of poor design of your website? Well, designing your website perfectly is important as it gives the impression about your company. It has been seen that customers get more attracted to well designed and better looking stores. The ecommerce software you choose should offer you many website designs and templates that can be easily customized as per your business needs. So, take some time out and build ecommerce website that looks great.

2) Lack Of Product Information

There have been instances where the customer drops a product just because the information they needed was incomplete? Well, don’t let your customers feel that way. When you build eCommerce website, be clear about the product features and provide all the information they need like size, material, weight and color. This is important as your customers don’t touch or feel the product, they see only the images read it description. If the product comes out to be different as described on the website, then it might hamper your online reputation.

3) Poor Customer Service

It is always important to build a strong customer relationship. You can easily build the same by acting proactively on your customer’s problem. Poor customer service can leave a bad impact on the customers. Unresponsive chats and unattended phone calls can lead to cart abandonment, as customers want to enquire but they cannot. So, when you build ecommerce website, you should provide a proper contact page or even live chat so that your customer can contact you at once. Don’t forget to respond to these mediums immediately.

4) No Product Filters

Your customers are smart enough because they know what they want to buy. All you need to do is to assist them. Your ecommerce website should have smart filters which allow your customer to narrow their search and save time. These smart filters, offered by the best ecommerce platforms, search according to specifications like gender, price, color, age group, size, etc. So, build ecommerce website with a smart product filter for a seamless customer experience.

5) Confusing Checkout Process

Your customers have reached to a stage where they are ready to hand over their credit details to you, so try to keep the process simple, short and secure. Long and complex processes force customers to abandon the cart and leave your ecommerce website without purchasing anything. Remove every other thing that makes the process confusing.

6) Need Login To Order

Forced logins lead to cart abandonments. If your customers want to check out as a guest, let them do it. Your main aim is to get orders, so remove this obstacle when you build ecommerce website.

7) Improper Images

Tiny images on your ecommerce website may lose you customers. Your customers don’t touch or feel the product, so ensure that there are a number of product images with proper size. Click images in a number of dimensions so that customers see the product properly. You can also hire a professional photographer for this purpose when you build ecommerce website.

8) Shopping Cart Poorly Designed

Your shopping cart should allow your customers to add multiple products and revise what they want to buy and what not. Your cart should be designed by your ecommerce website builder in a way that it returns the customers back to the shopping page. The cart should also show all the shipping charges before your customer checks out.

9) Less Payment Options

Offer your customers a number of ways to make payments. Build ecommerce website which is integrated with a number of payment gateways. Enable your customers to pay through credit card, debit card and cash on delivery to increase sales.

10) Excluding Related Products

Group similar or related products together when you build ecommerce website. This will help your customers to find whatever they need. It also results in cross selling and increased sales.

So, before you get started and build ecommerce website, make sure you avoid these mistakes. Even if you have made these mistakes, correct them soon.

Wednesday, April 1, 2015

Ready to Build an Ecommerce Website? Read This to Plan Your Store Smartly.

All ready to build an eCommerce website? Well, have you planned the things smartly? If not, then start planning each step carefully. Although these days advanced technology and computer software is making it easy to create an online store, but still right planning and execution is important. Many ecommerce website builders create an online store for free for their clients, but you as a client should have a clear idea of what you want and how.

Here are some aspects that are crucial to consider

1) Plan The Website

Before you choose an ecommerce website builder, it is important for you to plan the design, content and layout of your ecommerce website. Know your target customers and then design your website according to that particular customer demographic. You should also plan what you want to do after you build an ecommerce website, do you want to sell goods, services, provide information or create a forum. Plan about the various costs involved to build an ecommerce website and understand the different tools to build an ecommerce website. You should also check different ecommerce website builders that offer free store.

2) Plan About Services

Deciding about the various goods and services you want to offer is important. You should have a clear idea what you want to sell and to whom. You will have to decide about the display and categories of your products. Decide about the various shipping as well as return policies and procedures. Streamline various processes like payment handling, shopping cart, etc. To add a personal touch to your website after you create an online store, try to keep toll free phone services.

3) Build An Ecommerce Website

After your planning is done and you are all ready create an online store, choose an ecommerce website builder that offers all the services you need at a very low cost. Select an ecommerce software that enables you to choose from a number of design templates. The templates you choose should be mobile responsive, such themes auto adjust to the viewer’s screen for better navigation. You should choose an ecommerce software that offers low shipping charges. This can be done by choosing ecommerce website builder that is integrated with the best courier services in India. Ensure that your website is SSL certified, it is important to build customer trust. An ecommerce website builder with secure payment gateway is always preferred by customers. The way to build an ecommerce website, is to seamlessly combine 3^rd party tools, backend applications and many other components to make the user experience better.

4) Launch your website

Before going live, and launching your website, revise all the aspects of planning and construction to make sure you have avoided all mistakes and create a functional ecommerce website. View the website as a visitor to check if the navigation is easy and customer friendly. Ensure your content, design and structure is up to the mark. Launch your website once everything is perfect. After you have launched your website, spread word of mouth to your social circle, advertise your ecommerce website and do social media marketing. You can also send e-mails to your prospect customers and give discounts and offers to them.

By following a better way of planning, you can expect a better conversion rate. Your ecommerce software should make sure that you gain more customers as well as retain earlier ones. Along with all this, always keep a scope for improvement, growth and expansion.

Thursday, March 19, 2015

WHY BUILD AN ECOMMERCE WEBSITE THAT HAS A SECURE PAYMENT GATEWAY

A payment gateway is an ecommerce application service provider which authorizes credit card payments for online businesses over the internet. Payment gateways help in accepting secure payments by encrypting sensitive information like card number and password. It is done so that information passes safely from the customer to the payment processor and then to the merchant. If you build an eCommerce website with a secure payment gateway, you can easily provide safe and easy purchasing experience to your customers.

Here Are Some Benefits of Payment Gateway

1) Real Time Payments

Choose an eCommerce website builder that offers a secure payment gateway, so that your credit card payments will be processed in real time. It means you, as a merchant, will get paid immediately and your customer will get notifications about their payments. Your customers will get instant notification where their payments are accepted or not.

2) Decrease In Cart Abandonment

A major advantage of a payment gateway is that customers don’t leave your eCommerce website, just because you don’t offer their desired payment option. . Take advantage of hosted payment processing facilities when you build an eCommerce website, so that you can offer your customers with a number of payment options. Try not to restrict your payment options to the customer, after you create an online store.

3) Saves Time

Save your transaction time with a secure payment gateway. Your credit card transactions are processed in real time and funds are deposited in your merchant account. When you create an online store with a payment gateway, you also save your time on manual card processing or for third party account consolidations.

Why Your Payment Gateway Should Be Secure?

1) Customers Feel Safe

Customers these days are wise, smart as well as cautious about disclosing their information on a website. The best ecommerce platform which provide secure payment gateways are reliable. Secure payment gateways make sure that the personal and financial information, including credit and debit card details, names and phone numbers of your customers are kept confidential. The payment gateway you choose after you create an online store should be using a Secure Socket Layer encryption.

2) Prevents Frauds

Secure payment gateways prevent frauds. They have an address verification system, and CVV2 tools that ensure safe payments. These tools are utilities of a secure payment gateway that ensure zero frauds in online transactions.

3) Faster Loading

Ecommerce software solutions in India use secure payment gateways because it helps in ensuring faster loading in a reliable manner. Long loading times annoy customers and they might leave your online store and never come back. An annoyed customer may also spread negative word of mouth. So, ensure a secure payment gateway, when you build an eCommerce website, so that your speed of payment processing is quick and you don’t lose customers.

4) User Friendly

Create an online store that is user friendly. A complicated system is difficult to understand. Try to choose an eCommerce software that has automated system for informing customers. This will provide real time information to your customers about the progress of the payment process. Also, make sure that the shopping cart is compatible with the payment gateway, discuss it with the eCommerce website builder in early stage to prevent any problem in future.

These days most of the people shop online, so it has led to the emergence of secure payment gateways. Customers are particular about their information and payments. So, assure your customers that the confidentiality of their information is intact, each time they shop at your online store.

KartRocket provides a number of payment gateways that are secure and offer the varied payment options. Your customer won’t have a second thought about trusting you. So build an eCommerce website with a secure payment gateway with Kartrocket.

Tuesday, March 17, 2015

10 QUESTIONS TO ASK BEFORE YOU CREATE AN ONLINE STORE

If you are doing good offline, there are chances that you are missing the opportunity to generate revenue online. With the growth of eCommerce at a rate of 460% since 2009, it is expected to grow with the same zeal.

Are you ready to reap your online sales? It may seem impossible or difficult for small businesses or start ups to create an online store. This is because of lack of finance, staff, time and experience. The various eCommerce software solutions in India can help you build eCommerce website that is manageable and economical. The best eCommerce platform maintains and markets your online store.

Here are some questions you must ask, when you create online store:-

1) How to start?

The first question you would be facing is, how should I start? With very less knowledge about coding, hosting and maintenance, how will things work? Don’t worry. Build eCommerce website with the best eCommerce platform in India. These eCommerce website builders create an online store for free. They code, host and maintain your eCommerce website. The eCommerce software solutions in India, help you to design the layout and design of your online store. You just have to choose a template design. These platforms also offer you uploading products, set up shopping carts, accept orders, and secure payment gateways.

2) How to customize?

In case you already have an online store, your website should reflect your current look. Your logos and color schemes should be in tune with your online store. If you don’t have an eCommerce website, then after you create online store, choose colors and logos that go with your online store needs. The eCommerce software provided by eCommerce website builder, has templates that contain inbuilt themes. So you need no or little technical knowledge to upload your logo, images or change background color.

3) Which payment systems to use?

Many online shoppers prefer to pay with their own credit card, when they shop online, rather than using any 3^rd party processor. So, you will have to obtain a merchant account with each credit card company and with major payment processors. If you create online store with the best eCommerce platform, you will get integrated payment gateways, free of cost.

4) How to handle customer services?

To handle customers and respond immediately is important, because switching costs are less. So connect with your customers in real time. The live chat feature provided by an eCommerce website builder, helps you interact with your customers in real time, respond to their queries and turn them into loyal. It also helps in collecting feedback and spreading positive word of mouth.

5) How to deal with shipping costs?

Shipping costs are a major concern, as shipping is the backbone of an online store. At times customer’s abandon their shopping carts because of high shipping costs. Choose an eCommerce website builder, which is pre integrated with best courier services in India. This will allow you to minimize your shipping costs and increase your profits. Some of the best courier services in India are FedEx, Bluedart, Delhivery, Firstflight. These courier services ensure on time and safe delivery. To beat the competition, you should offer free shipping on orders above a specific amount.

6) How to create product images and descriptions?

Since your customer’s don’t touch your products, so you need a clear product image and a crisp description to woo your customers. There should be several images of each product, in various dimensions. The description should be short and rich. It should contain all the important and relevant information about the product. There are eCommerce website builders that offer professional services for product shoots.

7) How to stay socially connected?

To boost the confidence of your customers, in your store, give them the ability to view, comment and rate your products. Social media shares lead to more sales. Many eCommerce software solutions in India offer your customers the ability to share your products on Facebook. It increases fan following and creates brand awareness.

8) How to attract shoppers?

After you create online store, make people aware of your store, both online and offline. Put the link of your online store on every medium for advertising, you are using. Create accounts on social media sites like Facebook, LinkedIn and pinterest and update it continuously. Create deals and discounts to attract more traffic to your website.

9) How to handle returns?

The endeavor is to minimize returns. But then every online store has to deal with product returns. Choose an eCommerce website builder that has inbuilt tools for handling returns. The courier services in India help to return merchandise. The best eCommerce platform has tools for replacing merchandise, refund money and send e-mails to customers informing about the status of their returns.

10) How to track success?

You should continuously track the performance of your store. This will help you to know the weak points and strengths. The use of Google analytic and other reporting tools help you to know how many people are visiting your store. It will help you know when they visit, how often they visit, and where they live. You can also know the websites that’s direct traffic to your website, and the products that are mostly viewed or purchased.

These are the most encountered questions. If you still have any doubts, feel free to call us at +91-9015644441

Monday, February 16, 2015

Why You Should Build Ecommerce Website On Ecommerce Software?

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With so many options available to build ecommerce website, it is important that you choose the best alternative that matches your business needs and budget. Check out why ecommerce software preferred over other online store builder to sell online.

Why You Should Build Ecommerce Website On Ecommerce Software

With the ever increasing competition in the field of e-tailers, it has become really essential to build ecommerce website. However, for some business, especially startups, it is really difficult to choose the best online store builder to develop your website and start your online business.

For startup business, who don’t want to break their piggy bank, can go for ecommerce software that renders many extra benefits. They make your web presence more attractive and compelling with little work done. Want to know more? Check out the following points to know why eCommerce software is the best way to build ecommerce website and sell online.

Better Marketing Opportunities

One of the most important factors that ecommerce software renders more than any other online store builder is that it caters the best marketing and promotional opportunities. Many such ecommerce software has inbuilt SEO tools that will automatically generate search engine friendly tags, URLS, etc. to rank your store among the most popular search engines.

Build Ecommerce Website In Low Cost

To build ecommerce website in such a way that it render maximum benefits is that you design it in the most attractive way. Ecommerce software has inbuilt and professionally designed templates to improve your branding without the need of web designers.

Get More Traffic

Choose ecommerce software as your online store builder and boost sales by driving more traffic towards your ecommerce website. Also, you can offer a user-friendly interface so that they can easily find what they are searching.

Get Useful Add-On Features

Some of the ecommerce software offers many inbuilt or third party apps to add other features on your store. These complimentary apps can help you manage your online store and drew more traffic towards your ecommerce website. Also, you can enhance your sales through up-sell and cross programs.

Better Online Store Management

With the help of this online store builder, you get better prospects to analyze visiting and purchasing patterns. It helps you understand the key source that is driving your business. Also, you can get insights of the latest trends or factors that have influenced customer’s behavior, so that you can plan your future strategies accordingly.

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